Summer is official coming to an end and we are feeling it in the office. It has been a rather quiet August at Penguin, with everyone jumping to take their last summer vacation before we all take a deep breathe and hunker down into our desks for the Fall publishing season.
There have been dozens of beach photos filling our Facebook feeds, endless alfresco dinning after work, and a steady stream of picnic, boating, kayaking, brunch, and rooftop pictures overwhelming Instagram. Summer is coming to an end and we are sending it out in style by cramming as many outdoor things into the small amount of time that is remaining.
Across publishing, but definitely in my department of Consumer Marketing, we have a noticeable slow down in our workload during the summer months as less books are being published and more people are off enjoying vacation. But with “Back-to-School” now literally just around the corner, there is no ignoring the fact that our casual and relaxed summer work days are at an end. Fall is fast approaching as evident by the ever surprising piles of fallen leaves littering the sidewalks of New York City, the cool (and getting cooler) breeze that meets me as I leave my apartment in the morning, and the fleet of food trucks that slowly at first and now in force have been returning to our corner of Manhattan.
While most people I know are dreading September, I have been looking forward to it since the very first day of summer. (I am not a summer person.) I am relatively new to Penguin and to the adult work world. This is only my second Fall as a full-time employee and I am just as surprised now as I was then, that being an adult doesn’t mean your calendar year changes. Publishing (at least in my experience) follows the academic school year, which makes sense as that is when a significant percentage of the population is reading.
Over the last month we have begun making Fall site and digital marketing plans. We been gathering information from departments across the company, making Fall digital marketing plans, reviewing the Fall book list, and sitting quietly at our desk, knowing that this is in fact the lull before the storm. The wave of work is just around the corner!
As someone who not so long ago was in college, I can’t help but see the similarities between school and work. Gathering up your things to move back to campus, making plans to see your friends, back-to-school shopping, and reviewing the syllabi. It is amazing how similar the feeling of nervous excitement and anticipation that I have now is to back then!
We have a solid Fall coming with our plans hashed out for the next few months and are gearing up to start our winter planning (because you can never be too prepared!). It is going to be a busy and a fun one and I cannot wait, because Fall really is New York City’s best season! And if you don’t believe me I will defer to one of my favorite quotes:
“Don’t you love New York in the fall? It makes me wanna buy school supplies. I would send you a bouquet of newly sharpened pencils…” – You’ve Got Mail
What are your favorite places to go and things to do in the city during the Fall?