We were in the middle of our weekly publicity and marketing meeting and were discussing our New York Times bestselling Avery title, The Oh She Glows Cookbook and what we could do to celebrate this gorgeous and inspiring book by powerhouse vegan blogger Angela Liddon, when one of my colleagues made a suggestion.
“Maybe we should go vegan for a week.”
I’ll admit, my first thought was “How will I live without cheese?” But as we started to talk the idea through, the trepidation yielded to excitement. The recipes in The Oh She Glows Cookbook would provide everyone with more than enough delectable dishes to make it through the week (Chakra Caesar Salad! Easy Chana Masala! Chocolate Espresso Torte!), and the social media possibilities were endless, from sharing photos on Instagram and Twitter to getting Angela to tell her followers about our challenge. When we started talking about taking it company-wide, I was all in.
And then we learned about US VegWeek, a weeklong celebration from April 21-27 that explores the many benefits of vegetarian eating—for our health, the planet, and animals. Restaurants and businesses across the country are set to promote the week, events (cooking demonstrations, movie screenings) are being held in major markets, and elected officials (Henry Waxman, Tammy Duckworth) are taking the 7Day VegPledge. It was a chance for us to be a part of something bigger and to give even more people a chance to get their glow on. We all promptly signed up and took the pledge.
Now, it’s your turn! Join us in the VegPledge, for one meal, or even the whole week and post photos of the vegetarian or vegan dishes you make on Instagram, Facebook, Twitter, and Tumblr with the hashtag #USVegWeek. It’s going to be delicious!